Users will soon have a updated setting that enables them to cut down on the amount of AI-made content appearing in their feeds. This step comes as the service disclosed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread rollout. This shift aligns with a surge in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising content creators on another major platform only show clips produced artificially. A significant portion of this output is considered “AI slop”, a term for inferior, mass-produced content that is often illogical or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we want to provide users the option to see more or less of that, depending on their own likes,” said a company executive.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its service identified as artificially created. Overall, more than 100 m pieces of content are added to the platform each day, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI content they watch by accessing the content preference feature in the app and selecting the AI content topic. Additional categories that are already be controlled under the setting include politics, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to tag “realistic” AI-made content, and it bans harmful fake videos of public figures or emergencies. Any believable artificial content that is not labeled can be taken down under its user guidelines.
Furthermore, the service will now add an artificially created watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is also launching a two million dollar AI literacy fund for experts and organizations to develop informative material about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in training computer science.
Moderation Strategy
The video-sharing app has defended its content review process, following controversy over proposals to lay off a large number of content moderators in Britain. It is planning to reduce 439 jobs in its trust and safety division in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but AI can protect employees by removing the most distressing content prior to it gets reviewed by humans. The company announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to the use of its AI tools.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
